. Interchanging Idioms: January 2013

Friday, January 18, 2013

Popularity Contests - are Classical Musicians not interested?

Shorty Awards are given for excellence in Social Media. However, Classical Music seems to be glaringly absent in the #music category


Shorty Awards are for "Honoring the Best in Social Media" - at least according to their website. If you look at the list of people 'nominated' for awards in the music category, you'll see all your favorite pop and 'talent TV' stars prominently listed. What you won't see are classical music artists.



You can 'search' for artists by putting their Twitter name after the opening URL:
http://shortyawards.com/nyphil
but you'll be hard pressed to find anyone with any votes. There are a couple:

TwtrSymphony ranks 55th and Versailees_P_Q ranks 62nd.
Where are the rest of them???


As of writing this post Demetria Lovato has 1,700 votes, Miley Ray Cyrus has 1,697 and Justin Bieber has 719 (shock, he hasn't even broke the 1,000 mark yet). Jonas Brothers has 633 votes in #music but 2281 in #band. Justin Bieber has 2454 votes in #celebrity and #1101 votes in singer. So, obviously these artists are being nominated in more than one category.


Where are the classical music artists?

Even more than that, where is the classical music support??? As Music Director of TwtrSymphony, the moment I heard we were in the running (long shot) for a Shorty Award, I started to notify a number of my colleges about the 'voting.' While we have done well to get to number 55, I'm noticing that many of the people I thought might want to support the quest of TwtrSymphony are oddly absent.


While no other orchestra (that I could find) is listed in the ranking, no other orchestra (other than Pacific Symphony) has offered their support. Few artists have jumped on the band wagon and offered their support either. Going through some of their feeds, the big name artists aren't even voting.


Yes, the Shorty Awards are in part a popularity contest and classical music doesn't fair very well in terms of popularity. But, is that partly because we don't even participate? If everyone who follows TwtrSymphony were to vote for TwtrSymphony They would be way out in the lead. Of course, you could say, if all the fans of the NYPhil would do the same, TwtrSymphony wouldn't even be in the running.


The fans of NYPhil aren't voting. Some of the fans of TwtrSymphony are, but not enough — not enough to get into the top 10 (or even the top 20. If we who love classical music would show some solidarity, we might find we can show the world we do matter. We are important and a voice to be heard. However, if we continue to avoid public forums like this, classical music will continue to drift into obscurity.