Classical music and performing arts industry professionals will descend on Greenwich Village’s hallowed Bowlmor Lanes on Monday, September 19, for what promises to be an evening of great fun, embarrassment, and goodwill for Up Our Alley 13: Classical Action's Annual Benefit Bowling Bonanza. The event attracts scores of worker-bees from New York City’s music professionals, including arts presenters, service organizations, and management and publicity firms, who will try to keep their minds uncharacteristically out of the gutter and help Classical Action raise funds to fight AIDS and other critical illnesses. Since its inception in 1999, Up Our Alley has raised more than $1.2 million dollars for Classical Action and its parent organization, Broadway Cares/Equity Fights AIDS.
In the weeks leading up to the event, participants have worked hard to persuade friends, family, and non-participating colleagues to sponsor their once-a-year attempts at physical activity – all in the spirit of putting the fun in fundraising towards a cause whose need unfortunately shows no signs of abating.
Many of the key players from New York’s classical music community will participate in Up Our Alley 13: Classical Action’s Thirteen Annual Benefit Bowling Bonanza. As in past seasons, the event will feature a wide range of bowling skills (from unfortunate to abysmal) from teams representing such organizations as Opera News, IMG Artists, Lincoln Center, the Orchestra of St. Luke’s, and last year’s recipient of “Best Team Costumes,” 21C Media Group; competing in their attempts not to reveal the true extent of their bowling inadequacies, the teams will unite in raising as much money as they can for Classical Action.