A new technology pilot program offering up to 500 lawn patrons exclusive digital media content while listening to an All-Dvořák program led by BSO Music Director Designate Andris NelsonsOn July 11, during an all-Dvořák BSO concert under the direction of BSO Music Director Designate Andris Nelsons, the Boston Symphony Orchestra will introduce the first-ever Tanglewood Lawncast, a unique, technology-enhanced lawn experience, offering participating patrons access to exclusive digital media content—program notes, performer interviews, and additional camera feeds—via their smartphones and tablets. The Tanglewood Lawncast pilot program will take place on a specifically designated area of the lawn outside of the Koussevitzky Music Shed, with space to accommodate up to 500 patrons with lawn tickets. Patrons interested in participating in the program can register at www.tanglewood.org/lawncast, with availability determined on a first-come, first-served basis.
July 11 Tangelwood Lawncast program will feature Anne-Sophie Mutter, who joins Mr. Nelsons and the BSO for Dvořák’s Violin Concerto, as part of a program that will also include the composer’s pastoral and tuneful Symphony No. 8, and the rarely performed 1896 symphonic poem The Noonday Witch. Additional dates will be added to the Tanglewood Lawncast program, details of which will be announced at a later date.
FURTHER DETAILS ON THE TANGLEWOOD LAWNCAST PILOT PROGRAM
Patrons participating in the Tanglewood Lawncast pilot program will have access to two isolated camera feeds—one focusing on the conductor and another on an alternate view of the orchestra—that are part of a multiple camera shoot used to create the concert broadcast that is projected onto the large video screens located inside and on top of the Koussevitzky Music Shed. Patrons will also be able to access exclusive interviews with BSO Music Director Designate Andris Nelsons and guest soloist Anne-Sophie Mutter, as well as with the BSO’s Associate Concertmaster Elita Kang, Principal Flute Elizabeth Rowe, and Cellist Mihael Jojatu. In addition, archival footage and audio and written program notes will be available for this pilot project.
Patrons participating in the Lawncast will be encouraged to post about their experiences on social media before and after the concert and during intermission. In addition to encouraging participants to post on their own and the BSO’s Facebook and Twitter pages, the BSO will set up a special Tanglewood-only CO Everywhere page where patrons attending the July 11 concert can share their experiences with each other. After the concert, Tanglewood will host a post-concert reception and conduct focus groups with those who participated to get their feedback on this technology-enhanced concert experience.