Creating New Markets

It seems Classical Music is growing in popularity in Kenya according to Cathy Majtenyi of Voice of America News. With the explosion of classical music in China and Venezuela, it only seems natural to explore the African continent to find new listeners.

The key is not just utilizing the internet to reach a broader based of listeners, but to educate the young. According to the above article, much of the growing popularity in Kenya has to do with teaching the youth of Kenya to play instruments. While this program isn't really comparible to il Sistema in Venezuela, it does show how teaching youth can translate into listeners as adults.

We, as the Classical Music establishment, need to focus more of our attention on getting youth around the world educated in music. It only helps to secure our own future.

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