Colorado Symphony bucking national trend of arts organizations; credits reorganization, new programming for success
The Colorado Symphony today announced new box office figures revealing that the organization is experiencing a renaissance across all programs and is experiencing record-breaking earned revenues during the 2010/11 season. Symphony officials credit this hard-won economic momentum, documented through ticket sales and audience growth, to the organization's overhaul of both administrative and concert programs during the past 18 months. From its online presence to ticket pricing and seating strategies, as well as the addition of the new Inside the Score series and a bold approach to Pops programming, the Symphony has left no stone unturned when it comes to enhancing product delivery and improving offerings for the community.
"We can credit changes made in administration, marketing and programming with a true renaissance for the Colorado Symphony in terms of record-breaking earned revenue and audience growth," said James W. Palermo, CEO, Colorado Symphony. "These changes have been necessary for the institution, and we thank our patrons and the greater community for their steadfast support. Today, we are experiencing substantial results from these changes and are proud to report that the Colorado Symphony is on strong artistic ground and has gained significant momentum toward financial stability."