. Interchanging Idioms: Saint Louis Symphony Orchestra has strong Mid-Seaon Results

Wednesday, January 6, 2010

Saint Louis Symphony Orchestra has strong Mid-Seaon Results

The Saint Louis Symphony Orchestra announced strong results at the mid-point of the 2009-2010 Season. In a date-to-date comparison, total revenues and tickets sold across the season are pacing well ahead of the prior year.

  • Classical revenues are up 6.5% ($3.41m vs. $3.2m)
  • Classical tickets are up 6.8% (82,773 vs. 77,533)
  • Total ticket revenues including SLSO Presents are up 19.6% ($5.19m vs. $4.34m)
  • Total tickets are up 13.6% (145,790 vs. 128,362)
  • The per-concert average attendance for all concerts to date is up 9.4%
  • Ten concerts to date were between 90% capacity and sold-out

In 2009, the SLSO took important steps forward with a 15% increase in ticket revenues and nearly 8% increase in attendance driven largely by the launch of successful new programming initiatives such as SLSO Presents.

“The success in ticket sales, along with a modest increase in annual contributions, resulted in further narrowing the structural operating gap, even in a very challenging economic environment. This means that our plan to diversify and broaden programming, supported by new initiatives in marketing and communications, is paying significant dividends for the SLSO. Assuming positive trends continue through the remainder of the season, we will take another significant step forward this year in our strategic plan, particularly as it pertains to the major goals articulated around audience growth.” - Saint Louis Symphony Orchestra President & Executive Director Fred Bronstein

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