What Changes in Technology Means to a Orchestra's Audience
The rapid change in technology is creating a new generation of music connesisseurs that think differently than the typical orchestra concert goer. Don Pepper made a great observation in his article " The Reason "Why Every Social Media Manager Should Be Under 25 " Struck Such A Nerve" which was a response to this article by Cathryn Sloane. Don's point is that technology is moving so fast it is possible to see innovations that didn't exist for the previous generation making it into the mainstream consciousness. This is having a major impact on how people perceive music consumption. The gramophone record replaced the audio cylinder in 1910 as the most popular form of obtaining audio recordings --just over 100 years ago. Now, 'record' shops that actually carry LP's (long playing records, for those of you too young to remember that term) are like pawn shops, dealing in antiquated artifacts. The digital age of music has ushered in a new era, and