Digital Self-Promotion: an example of doing it right
by Jess Albertine
We've been talking a lot lately about how to promote your music online. Here is an example of someone who, in my opinion, is doing it right. Jaime Ibarra is a flamenco guitarist and photographer. He's a member of the online art community deviantArt, and has quite a following as a photographer with almost 1.5 million pageviews over 5 years. Recently he posted a journal entry discussing his work on an upcoming album. Here is what he had to say:
I have always (even today) considered myself to be a better musician, than a photographer. Many people do not know...for the past 7 years, I've been working on my newest CD, tentatively titled, "The Virru Project".
By "trade", I am a Flamenco guitarist...but for this project, I really wanted to collaborate with some of my musical heroes from around the planet. The biggest challenge was actually getting in contact with those I wanted to invite into the project. Not an easy task, as most of them have attained (what I call) "untouchable" fame status. I spent over a year, just lining up the talent I wanted to bring in. Once that happened, things began to gain momentum, but it did not truly reach full-speed until about 3 years into it.
As-of-now, the project has 13 musicians (not counting myself), each of whom I consider to be ambassadors of their respective musical genres, spread-out amongst 9 countries. Among them, 7 of my favourite female voices on this earth. To work directly with musicians who have been absolute idols of mine for years is ineffable...there are literally no words to describe what a thrill this has been.
And while the production of this project has been wonderful experience, it has also been a logistical nightmare to coordinate. Lots of waiting for windows of opportunity to open up, and the constant hope that I have the money needed to take advantage of that window.
[Photo: Stefan Brisland-Ferner (Sweden), Jaime Ibarra (USA), and Zach Page (USA)]
Most of the money spent on this project went to buying airline tickets...either to fly the musicians to the US, or fly myself to wherever I need to go record.
It has been a labour of love & perseverance, and some incredible sacrifices have been made (by myself and the other musicians) in the interest of completing this project...but it finally looks like the end of the tunnel is in sight. The CD will be released in the first quarter of 2012. I will announce more, as it gets closer to the release date.
If you would like to listen to a demo, featuring clips from 5 songs from the project, you may do so here: [link]
As always, my thanks to all of you
Here's what I think is so good about this post.
Congratulations on your album, Jaime! I look forward to hearing it.