Getting Heard: Finding a NEW Audience

By -

There are 100 million people on Twitter but many are just lurking

A recent article by Dick Costolo in Fortune magazine (linked above) talks about the vast number of people on twitter who are just lurking, listening in, but not actually tweeting. He also mentions topics that create a lot of chatter on Twitter and about promoted tweets. But ultimately, what this points out is how ineffective tweeting a marketing message can be.

Promoted Tweets ONLY go to people who already follow the business, so if you're buying promoted tweets, your preaching to the choir. If your tweets are just marketing-spiel and not being copied or re-tweeted by your fans (followers), again, you're just preaching to the choir. The only way to get beyond the people who already know and love you, is to engage in conversation OUTSIDE your current sphere of influence.

    Example

    If your an orchestra and you're bringing in Big Bad Voodoo Daddy (they're a popular item this year), are you going out to find the followers for Big Bad Voodoo Daddy (#BBVD)?

    They have 17k followers who are obviously interested in what BBVD are doing. Take a look at what these people are talking about, beyond BBVD and you'll find a 2nd connection of interest. It's this 2nd connection of interest that can get your organization the topic of conversation by potential audience members.

Go out and find that new audience. There are more followers then you might imaging. Lady Gaga and Justin Beiber have over 12Million followers so it's possible!

Comments

Post a Comment

Popular posts from this blog

The Role of Music in Opera

By -
There are numerous books on the topic, and every composer, librettist, director, singer and audience member has their opinion as to what role the music should play in an opera. In a play without music, the words ought to support the meaning behind a character's actions. However, in the case of action movies, often times the action is what tells the story and there aren't words, just images to forward the plot. We might hear music to accompany action, build tension, but the action tells the story. Musicals tend to speak until the emotion of the moment just "has" to break out in song - unless it's something like "Mama Mia" where the dialog is the rails we travel on between songs; the songs themselves, written before the concept of the musical, are the focus of the production, while the story is secondary. Operas are a different beast. The music provides emotion to the words spoken, but it also plays the role of ambience when there is only action. In &quo
Read more

Episode 210b: Joyeuse le départ

By -
Image
Podcast:  Play in new window  |  Download Subscribe:  Apple Podcasts  |  Android  |  Google Play  |  Stitcher  |  TuneIn  |  RSS Provost Cunningham has Transmigrated, but to where! What is Dr Sage going to do with his body? And how can she bring home her friends, Abigail and Erasmus, without also bring home Cunningham? What are they going to say when they find the “skeleton” she’s hiding in her closet? Cast: Eddie Louise Clark  as Dr Sage Chip Clark  as Professor Savant Justin Bremer  as the Narrator Emily Riley Piatt  as Abigail Entwhistle, Calypso & Dean Stewart Written by  Eddie Louise Theme music by  Unwoman Sound Design by  Chip Michael
Read more

The Art of String Quartets by Brian Ferneyhough

By -
Image
When an artist sets paint to canvas, there are brush strokes used for different effects. Sometimes those strokes are subtle, imperceptible; they produce works of art like the Mona Lisa . Other times the very obvious nature of the stroke is the art, as in works by Van Gogh. With some composers of music, the notes on the page are their craft. How those notes translate into an aural experience is what defines some composers as great artists. Brian Ferneyhough has a masterful command of the techniques of putting notes on the page. These techniques are sometimes so subtle, even though written in black and white, they escape detection. Some of what he attempts with his music is just that, to escape detection, to bury the framework, diverting the ear away from the structure, so only the music is heard . The subtlety is so fine it is almost imperceptible. Even though he studied at several institutions, he is considered self-taught, studying scores from Boule
Read more